Write a homepage hero
Provide the product category, target audience and one defensible benefit. Ask for headline and supporting text variants tied to the same primary action.
Copywriting
Draft customer-facing page copy from approved messaging and product evidence. Give each section a clear job and make its claims easy to check.
Draft a landing-page message
Use audience evidence and a real offer to draft copy with a clear next action.
Provide approved claims, reader objections and a desired CTA.
Copy the request into a new Floatboat conversation and provide the required material.
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Reference: Copywriting https://github.com/coreyhaines31/marketingskills/blob/main/skills/copywriting/SKILL.md Read the original documentation and check the current environment and dependencies. Propose any new installation or tool connection before proceeding. My task: Write three homepage hero options for this approved product brief. Use only verified product claims, aim for a demo request and call out wording that still needs proof. Expected deliverable: A page draft with claims tied to evidence.
About Copywriting
This MIT-licensed Skill guides page-level marketing copy from an audience brief and product evidence. The agent can write a full page or revise a section, with proof, objections and the next action carried through the draft.
Copywriting Skill Use Cases for Marketing Pages
Each page has a different reader decision. Choose that decision first and trace the draft back to language and proof you can substantiate.
Improve a feature page
Share the existing feature copy and screenshots. Translate a verified capability into a customer outcome and flag wording that implies unsupported functionality.
Answer a pricing objection
Supply the approved plan details and the objections heard on sales calls. Draft short answers beside the relevant pricing action and verify plan language before review.
Draft a new landing page
Give the agent a target buyer, offer and proof points. Ask for a page outline and section copy that moves from the problem to the next action without inventing evidence.
How to Draft Page Copy From Verified Claims
Give the agent the intended reader, offer and next action before drafting. Keep customer evidence and unverified statements clearly separated.
Collect the page brief
Provide audience, offer, page goal and approved product claims. Use the repository’s product-marketing context if the project already has it.
Draft the sections
Write headlines, support, proof and CTA to match the buyer’s decision.
Review wording against proof
Verify promises, examples and calls to action against supplied materials. Mark any claim that still needs evidence.
Explore More Agent Skills
Read another Skill guide and check its original source before using it.
Copywriting FAQ
Does this Skill write whole pages?
It can draft a full marketing page or revise individual sections based on the brief.
What context should I provide?
Include audience, offer, buying objections, page goal and evidence for your claims.
Should I ask for multiple variants?
Yes when you have a defined decision. Compare variants for clarity and fit with the same target action.
Can it invent customer quotes?
Use approved quotes and examples. Mark missing proof as a gap rather than inventing it.
How is this different from Content Strategy?
Copywriting creates page text. Content Strategy decides what content to make and when.
How do I approve the result?
Check each promise against available evidence and make sure the page names an accurate next action.