Content Strategy

Plan what to publish before drafting individual pieces. Prioritize audience questions, identify gaps in existing content and give each proposed piece a purpose.

Plan a small editorial roadmap

Combine audience questions and existing coverage to rank a feasible set of topics.

Provide questions, inventory, output goals and team capacity.

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Reference: Content Strategy
https://github.com/coreyhaines31/marketingskills/blob/main/skills/content-strategy/SKILL.md

Read the original documentation and check the current environment and dependencies. Propose any new installation or tool connection before proceeding.

My task:
Build a six-week roadmap from these customer questions and the existing content inventory. Separate refreshes from new pieces and state the original evidence each priority article can contribute.

Expected deliverable:
A prioritized content queue with first-batch briefs.

About Content Strategy

This MIT-licensed Skill organizes business goals, customer questions and existing content into an editorial roadmap. It guides an agent to choose topics and channels and to state what new evidence or examples each piece can contribute.

Content Strategy Skill Use Cases for Editorial Planning

Start with a documented audience need and the team’s available capacity. The output can be a short topic queue, an update plan, or briefs for a small series.

Plan a first set of articles

Provide customer interview notes and the target outcome. Rank five topics by audience need and available proof, then write a short brief for each candidate.

Decide what to refresh

Share the existing content inventory and permitted performance data. Separate outdated articles that can be updated from questions that deserve a new page.

Build a topic cluster

Pick a recurring reader question and map the supporting questions. Assign a clear role to the parent guide and each supporting piece.

Prioritize a small team’s backlog

Specify the publishing capacity and inputs the team can access. Sequence a short queue with owners and dependencies before creating a calendar.

How to Turn Audience Questions Into a Roadmap

Use actual customer questions and current coverage to rank ideas. Give each high-priority topic a purpose, a format and an input owner.

  1. Gather planning inputs

    Provide the audience, business objective, current content and available evidence. Use the repository’s product-marketing context if the project already has it.

  2. Score candidate topics

    Assess the reader need, existing coverage, original contribution and effort. Record any information gap.

  3. Deliver an editorial roadmap

    List the highest-priority topics, format and dependencies. Attach briefs or update instructions for the first batch.

Explore More Agent Skills

Read another Skill guide and check its original source before using it.

Content Strategy FAQ

Does this Skill write the final article?
Its main output is a content plan or brief. Drafting individual pages belongs to a separate writing workflow.
Can I use it without analytics?
Yes. Customer questions and an existing content list can support a first plan, with evidence gaps explicitly marked.
How does it prevent duplicate topics?
Compare the proposed reader question with existing pages and decide whether an update serves it better.
What is a topic cluster?
A group of pages with distinct reader questions and a coherent relationship to a broader guide.
How should I rank two promising topics?
Compare reader need, originality, usable evidence and the effort required to publish.
Should the calendar dictate priorities?
Choose meaningful topics first, then fit the queue to the team’s actual capacity.