A Work Agent for Marketers and Growth Teams

Give Floatboat approved audience research, product evidence, brand rules, and campaign data. It prepares briefs, channel variants, and performance reviews for marketing owners to approve.

Floatboat Agent

marketers and growth teams · Product launch · Campaign preparation

Working

Turn research, product context, constraints, and objectives into a shared plan before asset production.

▱ Audience research▱ Brand guidance▱ Campaign data

I’ll run the “Build a campaign brief from evidence” workflow, starting with the materials you provided.

Activity0/4

·Select evidenceRunning…
·Define audience
·Set message
·Approve brief

Organizing context and preparing editable deliverables

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Ask a follow-up, add files, or ask the agent to revise the deliverable…

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Streaming interface preview · Click the composer to download Floatboat. No real data is processed.

Common tasks and representative workflows

What Marketers Can Delegate

Marketing work fragments when audience evidence, approved claims, channel drafts, review feedback, and performance data live in separate production loops.

Common tasksBuild a campaign brief from evidenceAdapt approved content across channelsPrepare a performance reviewCampaign briefChannel draftsPerformance summary

Build a Campaign Brief from Evidence

The problem

Audience evidence is separated from creative work

Interview notes, search behavior, sales calls, support themes, and analytics rarely travel with the creative brief they should inform.

What the agent handles

Turn research, product context, constraints, and objectives into a shared plan before asset production.

Select evidence · Define audience · Set message · Approve brief

Deliverable

A campaign brief with claims, channels, measures, and open questions.

Human boundary: Marketing owners approve positioning, claims, budget, and success criteria.

Adapt Approved Content Across Channels

The problem

Every channel needs a new format

A campaign idea must become email, social, landing-page, sales, and regional variants without losing the approved message.

What the agent handles

Create channel-specific drafts from one approved source while preserving message and brand constraints.

Choose source · Set channels · Draft variants · Review assets

Deliverable

Editable email, social, landing-page, and sales-support drafts.

Human boundary: Humans verify claims, permissions, tone, and every publication decision.

Prepare a Performance Review

The problem

Performance reporting repeats every cycle

Data is exported again, campaign context is reconstructed, and the original hypothesis gets separated from the final results.

What the agent handles

Combine approved campaign data with the original hypothesis to explain changes and next questions.

Load metrics · Compare goals · Identify changes · Draft review

Deliverable

A performance summary, experiment log, and next-step options.

Human boundary: The growth team validates attribution and decides budget or strategy changes.

A capability stack for the work

Floatboat Capabilities for Marketers

The Work Agent uses these capabilities inside a persistent workspace to read context, execute steps, and deliver results. People retain consequential decisions.

Agent Workspace

an Agent Workspace that preserves marketers project context can keep audience evidence, brand guidance, campaign briefs, channel drafts, approvals, performance results, and editable assets connected in one campaign workspace.

The same context stays available across follow-ups, revisions, and recurring work, so the agent can continue from an inspectable project instead of starting over in a new chat.

FloatboatProduct launch · Campaign preparation

Project files

▱ Audience research

▱ Brand guidance

▱ Campaign data

Agent run

Campaign briefChannel draftsPerformance summary

Flow Mode

Flow Mode for revising marketers deliverables while speaking can talk through positioning and creative direction while the campaign brief, core messages, channel variants, and review notes develop in real time.

It is useful when the work becomes clearer through conversation: you can redirect the draft while it is taking shape instead of waiting for a complete first version.

FloatboatProduct launch · Campaign preparation

Listening and editing

Campaign brief

Multiple AI Models

Choose models for audience research, strategic reasoning, rapid copy variation, image work, or long-context campaign review without rebuilding the brief.

The model can change with the stage of work while approved files, instructions, prior decisions, and deliverables remain in the same workspace. Users do not need separate provider API keys for officially available models.

FloatboatProduct launch · Campaign preparation

Auto

Automatic routing

Same workspace context

Claude Opus 4.6

GPT-6 Astra

Gemini 3.1 Pro

FloatIM

Coordinate marketers, creators, reviewers, and agents around one campaign thread, keeping the original brief, feedback, decisions, and approved assets connected.

The message thread becomes an entry point to the underlying workspace, so collaborators can see the request, progress, questions, and returned artifact without reconstructing the task elsewhere.

FloatboatProduct launch · Campaign preparation

Audience research

Agent · Campaign brief · Channel drafts · Performance summary

Human→Agent→Team

Explore More Work Agents

Compare how a Work Agent handles real assignments across different professions.

Questions before you start

Work Agent Questions for Marketers and Growth Teams

Marketing teams need to scale adaptation without inventing claims, losing approvals, confusing attribution, or flattening every channel into the same copy.

Is Floatboat a marketing automation or publishing platform?+

No. Your CRM, analytics, ad, email, and CMS tools remain the systems of record and distribution. Floatboat helps prepare the research, briefs, variants, and review artifacts that move between them.

Can it choose positioning or launch a campaign on its own?+

It can organize evidence and draft strategic options, but marketing owners decide the audience, positioning, claims, budget, channel mix, and publication plan.

Can it follow our brand voice and approved claims?+

Yes. Supply the current message house, style rules, claim evidence, prohibited language, channel requirements, and approval path for the campaign.

How do we stop AI from inventing product claims?+

Restrict drafting to approved product sources and claim libraries, require evidence beside factual assertions, flag unsupported language, and keep product or legal review where the campaign requires it.

Can customer research or campaign data be used?+

Only when consent, contracts, policy, and applicable privacy rules permit it. Prefer aggregated or de-identified inputs and check how every selected model and connector handles the data.

Will it publish channel variants automatically?+

The recommended workflow keeps every asset as an editable draft until the appropriate owner approves the claim, creative, audience, destination, and timing.

What is a useful first marketing workflow?+

Take one approved campaign brief and source asset, generate two channel-specific drafts, and review message fidelity and channel fit before expanding the workflow.

Carry approved claims into every campaign draft

Start from the signed-off brief, product proof, and brand rules. Review each channel variant before any claim goes live.

Download Floatboat